If you have read previous posts in this blog, you will be aware that I am in the process of setting up a jewellery business called Little Koo. And that I first presented that business to the world at a craft fair in Wanchai last month.
I wouldn’t say that it was a resounding success; I made some sales but not many. But I did learn a lot, and I thought I would share some of those things with you today.
1. It’s all about the presentation
I think I managed a fairly decent presentation of my products – my stall looked nice and uncluttered… but perhaps a bit too uncluttered. All of the other jewellery sellers had a lot more on their stalls to sell than me. And looking at the photos now, I can see that it was difficult for people to see the jewellery. My tags were too large! And the earrings somehow blended in with the background! When I next sign up for a craft fair I will definitely put more effort into how I present each type of jewellery item in such a way that it is really easy for the customer to see it and how it is worn.
2. Be unique
Reflecting on it now, I realise that people come to craft fairs to find products that they haven’t seen before. Otherwise they would just go to a normal shop and buy a mass-produced item. The stall next to me had a range of bracelets that looked like they were made from measuring tape and this definitely attracted the attention of a lot of people who walked past. Whilst I am proud of the jewellery designs I have, I have realised that they aren’t unique enough to attract this sort of passing attention. I will definitely continue to launch the business online with the designs that I have, but I have lots of ideas for jewellery designs that are a little more unique! Watch this space!
3. Look the part
I have read a couple of articles which suggest that new businesses need to project the type of image that they hope to have when they are more established. I realise now that this also applies to craft fairs! All the other jewellery stalls at the craft fair looked a lot more professional than me, with proper display stands, printed tags and professional signs. I had picture frames with buttons sewn onto fabric and oversize tags (that I already had at home) with handwritten prices on. I also failed to get business cards printed in time. Next time I do a craft fair, I will definitely try to project myself as a professional business, which will hopefully give potential customers more faith in my products.
Thanks for reading!